Apple Store Boston – Boylston Street Grand Opening Reflection

16 05 2008

This is a reflection upon yesterdays opening of the Boston Apple Store, located on Boylston Street. theiLife.com correspondent Adam Epstein helped cover the opening by providing video, picture and text updates; and has retold his adventure below.

Outside the Store

The opening of the Boylston Street Apple Retail Store was the second event at an Apple Store that I have attended. The first was the release of Leopard in fall 2007 at the Burlingame, CA store.

I was not able to leave work in Worcester until close to 4:45 p.m., and I knew I would be cutting it close with the 6 p.m. opening in Boston. I parked at the Prudential Center and made it to the line at about 5:40 p.m. I had two friends already in line in two different places. My place in line was on Fairfield Street further away from the store than Newbury Street.

The street was sectioned off with barricades, and the line width was anywhere from 5-8 people stretching several blocks and then onto Boylston Street approaching the store. It was hard to estimate the number of people in line, but having heard in advance that there were only 1,000 t-shirts, I definitely did not think I would get one giving my place in line. I was snapping photos with my camera and iPhone, and sending updates. Just before 6 p.m., my e-mail and internet on my iPhone stopped working, and I was getting a “cannot activate EDGE” error. It continued for nearly 35 minutes (frustrating!) even with several restarts of the phone. It eventually came back. Meanwhile, it seemed like every third person had an iPhone. Other than my time at Apple headquarters in Cupertino, I don’t think I have been in a place with a higher iPhone concentration.

Shortly after I arrived and about 10–15 minutes prior to the store opening, the employees (what seemed like all of them) began running along the sidewalk adjacent to the line cheering, screaming, and high-fiving the people in line. There was a significant police presence for traffic and crowd control. The television news vans for the local CBS, NBC, and FOX affiliates were stationed on Fairfield and Boylston Streets. At several times, a helicopter was hovering overhead; whether it was for this event or just standard Boston traffic, I don’t know. Some pedestrians passing by on the sidewalk were asking people in line what they were doing there and what they were giving away for free.

Eventually the line began to move (slowly!) with the security staff allowing small groups of people to cross the streets at a time. I was receiving text message and phone call updates from my two friends already inside describing the store and asking where I was in line. They said it appeared that there were still plenty of t-shirts as I was getting closer to the store. They also said there were Red Sox people (they didn’t know who) inside. I made it to the front of the store at about 7:10 p.m. still with quite a significant line behind me.

Finally it was my group’s turn to enter. As we entered the store, the entry way was lined with Apple employees in blue and orange shirts cheering and clapping loudly! The staff handed out the t-shirts which were in small boxes (no size indicated–turns out most or all were XL) and high-fived the guests as they entered through the area which could be described as like running the gauntlet.

At that point I began taking photos and some short video. The ground level/first floor was very busy with employees and guests entering. The spiral glass staircase was very impressive! We spoke with one employee who said they had 2,500 t-shirts on hand which explains why I was still able to get one! The second floor is the iPod/iPhone area, and there was a huge wall of accessories and cases. The third floor is the demonstration area and Genius Bar, and the employee at the top of the staircase was greeting each person by saying “Welcome to the third floor.”

I did not spend much time actually exploring each floor because of the number of people and congestion; that will be for another day. I did sit down to use an iMac and write one of the updates that I sent and take some more photos. Overall, I did not spend too much time in the store exploring, but the store is definitely very impressive. It does remind me of the New York Fifth Avenue store, but significantly larger. Every time I have been in the Fifth Avenue store it has seemed very busy and packed, and this new store even on opening day with the large number of people did not give me that impression.

As I was leaving the employees were continuing to cheer and hand out t-shirts. Later, I had dinner at a nearby outside restaurant, and I continued to see people passing by holding the box containing the t-shirt. Several Apple employees assisted with taking down “no parking” signage and moving the barricades. I saw one person carrying a newly purchased MacBook and one person carrying a newly purchased iMac. Walking past the store on my way back to my car at nearly 10 p.m., the line was gone but the employees continued to cheer and high-five as guests entered the store.

Overall, very impressive all around! I’ll be back sometime soon to spend more time in the store and buy my 3G iPhone.



Apple Store Boston – Boylston Street Opening Pictures and Video

16 05 2008

Our volunteer correspondent for theiLife, Adam Epstein, covered the opening of yesterdays Boston Store opening. Below is a gallery of photos he took, and a video from inside the store during the opening. The detailed story from Adam is coming soon.

You can read the liveblog here; and more about the new Boylston Street store here.

Photo gallery after the jump!
Read more…



Get a Mac – Peprally

15 05 2008

The latest Get a Mac commercial by Apple, where PC gets cheerleaders to help introduce him and help exhibit his features. It has just been published to The Daily iLife podcast, which you can subscribe to in iTunes or watch here.

PC is introduced by a cheerleading squad. The plot moves to Mac’s number 1 status on college campuses with his built in iSight camera and his Stable operating system. The cheerleaders cheer, “Mac’s Number One!”. Upon PC’s disagree, they cheer, “PC’s Number Two!”



Live from the Boston Apple Store, Boylston Street Opening!

14 05 2008

theiLife.com will be covering the Boylston Street Apple Store opening, beginning at approximately 5PM Thursday, May 15th. All updates and pictures will be contained on this post so make sure you check back for updates!


4:57 PM Matt here, I am in New Jersey awaiting updates from our crew out in Boston.
5:04 PM If you want to find out more information about the new Boston Store, you can check out yesterday’s article here; or on ifoAppleStore.
6:00 PM The store is now officially open! Still no word from our on-site corespondents.
6:05 PM Adam is in line. He notes “[there are] more iPhones per capita in this line than anywhere I have seen other than 1 Infinite Loop” Picture added below.
6:13 PM Adam has sent another picture and notes that there are a number of news crew in attendance.
6:31 PM There are helicopters flying above the area. Another picture has been added, which Adam believes is the cause of the helicopters.
6:38 PM “Freinds inside say it is “sick” and like the “NY store but better”. T-Shirts come in small box and a few are left. I doubt I will get one.”
6:49 PM “I am approaching the corner, which is Boylston St. Cops everywhere. Cameras everywhere.”
6:56 PM “Getting close. Can see the store. One more wrap around.”
7:03 PM “DRM protesters handing out flyers and in front of store.”
7:08 PM “Very close. I hear they still have shirts.”
7:10 PM “I’m in. 7:10. Got shirt. Will send photo after. Staff cheers everytime someone walks in.”
7:34 PM “I am inside using an iMac now. I’m on the third floor. First floor is chaos with the entire entryway filled with employees continuously cheering as people enter. The third floor has demonstrations happening, an iChat one right next to me. They still have T-Shirts, one employee said they have 2,500 to give out. My friend told me there were Red Sox people here earlier, but I don’t know who they were and I have not seen them.”
7:43 PM Adam is just leaving the Apple Store. He has inclosed a picture of the T-Shirt below.

Photos after the jump.
Read more…



Apple Store Boston – Boylston Street Grand Opening!

14 05 2008

For those living in or near Boston, Apple has finally brought you good news- tomorrow, Thursday May 15th, you will be getting your first Boston Apple Store!

Apple Retail Store Boylston Street
The Apple Store Boylston Street “Green Monster” (Image courtesy of Apple)

On April 28th, the facade of the upcoming Boylston Street Apple Store appeared, modeled after the Green Monster and reading “Opening Day. Coming Soon. Apple Store Boylston St.” Last week, ifoAppleStore speculated that the store was set to open next Friday, May 16th. Earlier this week, Apple officially announced the grand opening to take place on Thursday May 15th.

This is the first flagship store launch since then opening of the West 14th Street Apple Store in New York City, back in December of 2007 (which you can read our coverage of here). The new store is said to have 3 floors (like the West 14th Street Store) and over 20,000 square feet of retail space and even a vegetation garden on the rooftop. The Bolyston Street store is confirmed to be Apple’s largest retail store in the United States. At the grand opening, which takes place at 6:00PM tomorrow, Apple will be giving away limited edition T-shirts and “other surprises”. The store will operate under extended hours (8AM-11PM Monday-Saturday; 9AM-7PM Sunday) but will not be open 24/7, like the 5th Avenue Apple Store in New York City. You can find directions and a calendar of events on Apple’s website, or read more about the store on ifoAppleStore.

The store is located is located at 815 Boylston Street between Gloucester and Fairfield; Boston, MA 02116.

Boylston Street Apple Store
A map of the surrounding area.

If you are planning on attending or would like to attend, theiLife is still in search of any one willing to report for our us. There are absolutely no requirements and any pictures, videos or text updates are highly appreciated! If you are interested, you will be given access to our FTP servers and a WordPress account to post updates, pictures or videos. Please contact us via AIM, email or by post a comment below.



A look at the Latest iMac

14 05 2008

Geoffrey is a new writer to theiLife.com and will be occasionally posting about various Apple related news. Today he is writing about the recent iMac Speed Bump.

20\" and 24\" iMac

The iMac has been herald the most innovative computer of its time. It was the first truly successful computer to integrate both the monitor and the actual CPU in one unit. While the original iMac was big, bulky, and came in a wide variety of translucent colors, it has been refined over the years. The iMac is by no means an antiquated computer. Over the years, it has grown to become stronger, thinner, faster and sexier. Last month, Apple has continued this trend with the latest refinement.

While some might call the recent iMac upgrade just a speed bump, its really perfection to the already perfect desktop. The new iMac comes with either a 20” screen or a 24” screen, the standard two options since 2007. The 20” model comes with a 250 GB Serial ATA 7200-rpm hard drive that is upgradeable to either a 500 GB hard drive or a 750 GB hard drive. This model also comes with a 2.4 GHz Intel Core 2 Duo processor that can be upgraded to a 2.66 GHz.

The 24” model is all the new rave in Apples line of computers. The 24” model comes standard with a 2.8 GHz processor and a 320 GB hard drive. But the new 24” iMac can be upgraded to have a 500 GB hard drive, 750 GB hard drive, or even a 1 TB hard drive! It can even have its processor upgraded to 3.06 GHz!

So what does all this mean? This means Apple has once again upgraded the computer of our generation, the computer that set the standards for other manufactures, the computer that more people associate with Apple then any other computer in Apple’s line. Once again Apple has stepped up the standard for all computers to come and the reviews (Macworld/PCMag) agree.



Get a Mac – Group

13 05 2008

The latest Get a Mac commercial by Apple, about Vista not working like it should. It has just been published to The Daily iLife podcast, which you can subscribe to in iTunes or watch here.

PC is at a help group for “PC’s living with Vista”. The other PC’s there tell him to take it one day at a time and that he is facing the biggest fact of all, that Vista isn’t working as it should. They all wish the Vista problems will go away sooner and a lot easier. One of them says pleasingly that he has been error-free for a week and starts to repeat himself uncontrollably and the others get disappointed.



Zune juggernaut breaks into more DRM, NBC hot to trot

12 05 2008

This is a guest post from Adam Ford of theDigitalLifestyle.tv.

How do you make the Zune better? Well, naturally you add the ability for it to police your content for anything pirated. What’s so wrong with that? You shouldn’t be pirating music or videos, has the RIAA not taught you anything!?!

The story goes that NBC abandoned ship because of Apples tight leash on pricing and their unwillingness to police pirated material. Apparently Microsoft is okay with NBC selling their content for the same price as Apple would have just as long as Microsoft absorbs the difference in cost between that price and the price NBC wants to sell it for. Lets look at that for a moment. If Apple was going to sell an episode of Heroes for $1.99, and NBC wanted to sell that same episode for $6.99 then Microsoft is basically paying NBC $5.00 for each download. I really can’t imagine why Apple wouldn’t want to do that . . . seems like a GREAT business deal.

As if that decision wasn’t confusing enough, Microsoft is working on what I can only assume will be an update to it’s desktop software, to detect bootleg media and disallow it from being transfered to the device.

My question: How does it know? This is the age old question of the thermos. The thermos keeps hot stuff hot and cold stuff cold . . . but how does it know? When I go out and purchase a DVD and use good old handbrake to make a legitimate backup how is the software going to recognize this as being legitimate and allow me to put it on my Zune (DISCLAIMER: I don’t have a Zune, don’t want a Zune, and this whole thing seems like a giant disaster)?

As you can see the move to police your library raises all kinds of concerns. I don’t see how this approach really sells more of anything for Microsoft. It seems like they’re going to lose money on each download AND push the Zune in a less desirable direction (as if poop brown wasn’t enough). I think I’ll just keep my iPod.



WWDC

12 05 2008

WWDC 2008

theiLife is proud to announce that we served an AJAX based liveblog during WWDC with no issues- and saw over 40,000 unique visits to the website. More stats coming soon.

Check out some articles about WWDC.



The Weekly Report (5/12)

12 05 2008

This week is yet another normal week for me, so you should see the site full of content all week. My school is ending on Friday- this means I will be officially done with school for the summer. In Apple related news, last week, Apple officially ran out of iPhones online (and in most retail stores). This should certainly foretell future events with the second generation iPhone and it’s upcoming release. Finally, last Friday, I received an invitation to try out Schmaps for the iPhone. After playing around with the private beta, I recommend you check out the now public beta here. Schamp is a great service and the implementation on the iPhone is slick. Have a great day!