Apple Store Boston – Boylston Street Grand Opening Reflection

16 05 2008

This is a reflection upon yesterdays opening of the Boston Apple Store, located on Boylston Street. correspondent Adam Epstein helped cover the opening by providing video, picture and text updates; and has retold his adventure below.

Outside the Store

The opening of the Boylston Street Apple Retail Store was the second event at an Apple Store that I have attended. The first was the release of Leopard in fall 2007 at the Burlingame, CA store.

I was not able to leave work in Worcester until close to 4:45 p.m., and I knew I would be cutting it close with the 6 p.m. opening in Boston. I parked at the Prudential Center and made it to the line at about 5:40 p.m. I had two friends already in line in two different places. My place in line was on Fairfield Street further away from the store than Newbury Street.

The street was sectioned off with barricades, and the line width was anywhere from 5-8 people stretching several blocks and then onto Boylston Street approaching the store. It was hard to estimate the number of people in line, but having heard in advance that there were only 1,000 t-shirts, I definitely did not think I would get one giving my place in line. I was snapping photos with my camera and iPhone, and sending updates. Just before 6 p.m., my e-mail and internet on my iPhone stopped working, and I was getting a “cannot activate EDGE” error. It continued for nearly 35 minutes (frustrating!) even with several restarts of the phone. It eventually came back. Meanwhile, it seemed like every third person had an iPhone. Other than my time at Apple headquarters in Cupertino, I don’t think I have been in a place with a higher iPhone concentration.

Shortly after I arrived and about 10–15 minutes prior to the store opening, the employees (what seemed like all of them) began running along the sidewalk adjacent to the line cheering, screaming, and high-fiving the people in line. There was a significant police presence for traffic and crowd control. The television news vans for the local CBS, NBC, and FOX affiliates were stationed on Fairfield and Boylston Streets. At several times, a helicopter was hovering overhead; whether it was for this event or just standard Boston traffic, I don’t know. Some pedestrians passing by on the sidewalk were asking people in line what they were doing there and what they were giving away for free.

Eventually the line began to move (slowly!) with the security staff allowing small groups of people to cross the streets at a time. I was receiving text message and phone call updates from my two friends already inside describing the store and asking where I was in line. They said it appeared that there were still plenty of t-shirts as I was getting closer to the store. They also said there were Red Sox people (they didn’t know who) inside. I made it to the front of the store at about 7:10 p.m. still with quite a significant line behind me.

Finally it was my group’s turn to enter. As we entered the store, the entry way was lined with Apple employees in blue and orange shirts cheering and clapping loudly! The staff handed out the t-shirts which were in small boxes (no size indicated–turns out most or all were XL) and high-fived the guests as they entered through the area which could be described as like running the gauntlet.

At that point I began taking photos and some short video. The ground level/first floor was very busy with employees and guests entering. The spiral glass staircase was very impressive! We spoke with one employee who said they had 2,500 t-shirts on hand which explains why I was still able to get one! The second floor is the iPod/iPhone area, and there was a huge wall of accessories and cases. The third floor is the demonstration area and Genius Bar, and the employee at the top of the staircase was greeting each person by saying “Welcome to the third floor.”

I did not spend much time actually exploring each floor because of the number of people and congestion; that will be for another day. I did sit down to use an iMac and write one of the updates that I sent and take some more photos. Overall, I did not spend too much time in the store exploring, but the store is definitely very impressive. It does remind me of the New York Fifth Avenue store, but significantly larger. Every time I have been in the Fifth Avenue store it has seemed very busy and packed, and this new store even on opening day with the large number of people did not give me that impression.

As I was leaving the employees were continuing to cheer and hand out t-shirts. Later, I had dinner at a nearby outside restaurant, and I continued to see people passing by holding the box containing the t-shirt. Several Apple employees assisted with taking down “no parking” signage and moving the barricades. I saw one person carrying a newly purchased MacBook and one person carrying a newly purchased iMac. Walking past the store on my way back to my car at nearly 10 p.m., the line was gone but the employees continued to cheer and high-five as guests entered the store.

Overall, very impressive all around! I’ll be back sometime soon to spend more time in the store and buy my 3G iPhone.

Apple Store Boston – Boylston Street Opening Pictures and Video

16 05 2008

Our volunteer correspondent for theiLife, Adam Epstein, covered the opening of yesterdays Boston Store opening. Below is a gallery of photos he took, and a video from inside the store during the opening. The detailed story from Adam is coming soon.

You can read the liveblog here; and more about the new Boylston Street store here.

Photo gallery after the jump!
Read more…

Live from the Boston Apple Store, Boylston Street Opening!

14 05 2008 will be covering the Boylston Street Apple Store opening, beginning at approximately 5PM Thursday, May 15th. All updates and pictures will be contained on this post so make sure you check back for updates!

4:57 PM Matt here, I am in New Jersey awaiting updates from our crew out in Boston.
5:04 PM If you want to find out more information about the new Boston Store, you can check out yesterday’s article here; or on ifoAppleStore.
6:00 PM The store is now officially open! Still no word from our on-site corespondents.
6:05 PM Adam is in line. He notes “[there are] more iPhones per capita in this line than anywhere I have seen other than 1 Infinite Loop” Picture added below.
6:13 PM Adam has sent another picture and notes that there are a number of news crew in attendance.
6:31 PM There are helicopters flying above the area. Another picture has been added, which Adam believes is the cause of the helicopters.
6:38 PM “Freinds inside say it is “sick” and like the “NY store but better”. T-Shirts come in small box and a few are left. I doubt I will get one.”
6:49 PM “I am approaching the corner, which is Boylston St. Cops everywhere. Cameras everywhere.”
6:56 PM “Getting close. Can see the store. One more wrap around.”
7:03 PM “DRM protesters handing out flyers and in front of store.”
7:08 PM “Very close. I hear they still have shirts.”
7:10 PM “I’m in. 7:10. Got shirt. Will send photo after. Staff cheers everytime someone walks in.”
7:34 PM “I am inside using an iMac now. I’m on the third floor. First floor is chaos with the entire entryway filled with employees continuously cheering as people enter. The third floor has demonstrations happening, an iChat one right next to me. They still have T-Shirts, one employee said they have 2,500 to give out. My friend told me there were Red Sox people here earlier, but I don’t know who they were and I have not seen them.”
7:43 PM Adam is just leaving the Apple Store. He has inclosed a picture of the T-Shirt below.

Photos after the jump.
Read more…

Apple Store Boston – Boylston Street Grand Opening!

14 05 2008

For those living in or near Boston, Apple has finally brought you good news- tomorrow, Thursday May 15th, you will be getting your first Boston Apple Store!

Apple Retail Store Boylston Street
The Apple Store Boylston Street “Green Monster” (Image courtesy of Apple)

On April 28th, the facade of the upcoming Boylston Street Apple Store appeared, modeled after the Green Monster and reading “Opening Day. Coming Soon. Apple Store Boylston St.” Last week, ifoAppleStore speculated that the store was set to open next Friday, May 16th. Earlier this week, Apple officially announced the grand opening to take place on Thursday May 15th.

This is the first flagship store launch since then opening of the West 14th Street Apple Store in New York City, back in December of 2007 (which you can read our coverage of here). The new store is said to have 3 floors (like the West 14th Street Store) and over 20,000 square feet of retail space and even a vegetation garden on the rooftop. The Bolyston Street store is confirmed to be Apple’s largest retail store in the United States. At the grand opening, which takes place at 6:00PM tomorrow, Apple will be giving away limited edition T-shirts and “other surprises”. The store will operate under extended hours (8AM-11PM Monday-Saturday; 9AM-7PM Sunday) but will not be open 24/7, like the 5th Avenue Apple Store in New York City. You can find directions and a calendar of events on Apple’s website, or read more about the store on ifoAppleStore.

The store is located is located at 815 Boylston Street between Gloucester and Fairfield; Boston, MA 02116.

Boylston Street Apple Store
A map of the surrounding area.

If you are planning on attending or would like to attend, theiLife is still in search of any one willing to report for our us. There are absolutely no requirements and any pictures, videos or text updates are highly appreciated! If you are interested, you will be given access to our FTP servers and a WordPress account to post updates, pictures or videos. Please contact us via AIM, email or by post a comment below.

New Apple Store! – Willowbrook Mall – Wayne, NJ

2 05 2008

Apple is constantly expanding its retail presence. With over 200 locations worldwide, in 37 of the 50 states, New Jersey will be getting its 11th store this holiday season.

Apple Store Willowbrook Mall Wayne NJ Job Offering
Apple Retail Job Offering

According to ifoAppleStore and job postings by Apple, New Jersey will be receiving yet another retail store in the Willowbrook Mall.

Willowbrook Mall is a two story mall located in Wayne, New Jersey. The mall has over 1.5 million square feet of retail space and is located about 25 miles from New York City. The location in Willowbrook has not been revealed yet, however the store will be opening for the 2008 holiday season.