MacBook Air: A Laptop for the Others?
20 03 2008The MacBook Air is Apple’s smallest laptop ever- but where does it lie with other laptops?
Is there something hidden under the MacBook Air?
When Steve Jobs released the MacBook Air, the intention was to fill a gap in the existing Apple laptop lineup. Following the buzz of Macworld, many reviewers have ripped apart (literally) the MacBook Air and comparing it to the other ‘Ultra-Portable’ computers from other manufactures. From the non user-replaceable battery, to no Ethernet jack and only one USB port- people have poked at some of the cons of using the Air and since given it mixed reviews.
While the complaints are genuine, now more than 2 months since the release of the MacBook Air, I have found most of the reviewers are slightly biased. As the reviews came out I would always find myself saying- “Well, this is what someone tech savvy might say, but what about the others?”. The answer is usually: “they don’t really care”. Most people don’t care about taking advantage of all the features in their computers- both hardware and software. They just want to do whatever they want to do. Those who take full advantage are usually the more technically inclined- ie, the people writing the review!
While I am not refuting the claims made by reviewers of the MacBook Air, I feel that most people who are interested or buy the MacBook Air don’t really mind the tradeoffs associated with it. And while you can say that with virtually any product ever, the MacBook Air appears to be in strong demand. I think that the MacBook Air might prove to be a very successful laptop, but certainly never overthrow its big brother, the MacBook Pro. Currently residing on the number one spot on the Apple Online Store, seventh on Amazon Notebook section (joined with five other Apple laptops), one can assume it is selling with reasonable pace. Apple even keeps a MacBook Air availability badge for each one of it’s retail stores, updated daily at 9pm, much like the iPhone badge seen in June of last year.
The MacBook Air availability checker.
So what is my point? The MacBook Air appeals to a certain type market of people. While this may not be everyone, it appears that a substantial amount of people are buying it. They feel that the other benefits the Air offers outweighs the non-user replaceable battery, one USB port or lack of Ethernet jack. While no product can ever be perfect, we shouldn’t forget that everyone sees things differently. This holds true not only with Apple, but the entire tech industry.
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Matt,
I think you got to the “Apple core” in your excellent post. I couldn’t agree more with your statement, “The MacBook Air appeals to a certain type market of people. ” While I wasn’t interested in replacing my intel Macbook with the Air, I knew a few people who did, and they absolutely love their Air. I was also speaking with a guy at Starbucks the other night who had gone from a Vaio to an Air, so I guess he had made a double switch. Interestingly enough, he just grinned and gleamed when raving about how much he enjoyed Leopard and this new piece of art he had on the table. Regardless of a person’s preference, Apple really seems to offer just the right amount of hardware for anyone’s taste, and that is impressive!
Thanks, glad you liked it! Interesting story about the Vaio>Air switch… I actually don’t know anyone personally who has bought an Air. Maybe thats because I’m still in high school. 😀
here are the pros and cons for the Macbook Air: http://www.maconair.com/the_pros_and_cons
this is some pretty sexy thin computer and i want it so bad!!!!!!!!!! 🙂