With WWDC now only two months away, its is time to start thinking about what we might see in the Stevenote.

WWDC 2008 Invitation.

This years World Wide Developers Conference is shaping out to be one of the most anticipated in the past couple years. For those who are not familiar with WWDC, it is the yearly conference held by Apple for developing for the Mac OS, and now iPhone platforms. It is a showcase for new Apple software geared towards developers- WWDC also offers a number of hands-on labs and feedback seminars. Often Steve Jobs uses it to demonstrate the latest Mac Operating System in development, and usually updates Pro hardware such as the Mac Pro or Xserve.

Typically held in June, this year is no exception. This year, however, we saw the iPhone SDK announcement on March 6th which added an entirely new platform to the Apple Development scene and demonstrated the true power behind the iPhone and OS X technologies. This year we should see, among other things, more developers attending just because of the iPhone.

The iPhone, a key product in the lineup of the Cupertino company, probably will be the central focus of Steve’s Keynote. In March, Steve Jobs announced that the iPhone 2.0 Software Update would released in June, which could mean WWDC. There has also been an enormous amount of speculation about the second generation iPhone, with 3G- which is another possibility for WWDC.

What complicates things about the second generation iPhone however, is the FCC. If Apple wants to begin to manufacture the second generation iPhone, it needs to pass through the FCC. However, the FCC would spoil a secret release, which is why Apple announced the iPhone at Macworld 2007 and waited until June to release the iPhone. Now with the phone released, it becomes more of an issue, as the transition time between the two different iPhones could mean wasted sales.

On the other hand, the introduction of the iPhone 2.0 software could be a time killer for a second generation iPhone release- along with a price cut, it could keep people buying the current iPhones, even with a new iPhone revealed. Yet another possibility to consider is the introduction of a release of a new iPhone that will remain on the same shelf as the current iPhone- to break into new price points with the iPhone, analogous to the iPod and the iPod mini in 2004.

Whatever will end up happening, these are all ideas to consider for now. Another critical focus of WWDC is the Mac, which may loose some spotlight to the iPhone, but will definitely be mentioned. More to come tomorrow. Meanwhile, what do you think?

Over the past few years, I have always wondered- how far can Mac OS X go?

Mac OS X was first released in 1999, with Mac OS X Server 1.0. In 2001, Mac OS X version 10.0 was released for desktop consumption. Based on UNIX, and taking many hints from NeXTSTEP, the NeXT Operating System, OS X brought us Aqua- a new GUI that reflected Apple’s colorful product lineup at the time. Now, almost ten years later, what has become of OS X?

Speaking about the recent Mac OS Tiger v10.4 release at WWDC 2005, Steve Jobs said:

Funny, that makes a lot sense- with last October’s release of the latest iteration of OS X, 10.5 Leopard- we are not even halfway into the 20 years Steve mentioned, but halfway through the 10.x cycle. In 2007, the Mac saw its market share rise to almost 8% by years end. Apple sold almost 4 million iPhones worldwide. Both product lines rely on OS X for software. From its inception in 1999, this is significant progress. OS X has become more than an Operating System- it is working its way into the core of Apple.

Last week’s iPhone Road Map event is a great example of the power in OS X and what it can do beyond the personal computer. The iPhone SDK will probably become another landmark event for OS X, as developers harness the power of the software running in the iPhone. Intern, not only will that sell more iPhones, but it will expand and solidify Mac OS X’s presence.

Later this year, we will see more and more integration of OS X into Apple’s other products that aren’t a desktop or laptop. For example, last year, we saw the iPhone, iPod Touch and AppleTV introduced- all of which run OS X at the core. This year, and as we continue into the future, we will see more devises shipping with OS X and continue to see it’s market share increase.

With more products running OS X, and continued demand for these products- be it iPods, Macs or iPhones- OS X has a very bright future. The shear fact that one OS is powering a Phone, an iPod, a set top media box and personal computers demonstrates its power and potential for future devices. The question is… what will OS XI bring us?