App Store Review: File Magic

13 11 2009

file magic home 200x300 App Store Review: File Magic

The iPhone is a powerful tool. As app developers get more creative, it’s slowly displacing all the other stuff we’re used to carrying around. It started with the iPod and PDA, then moved on to our handheld gaming devices and portable DVD players, and now it’s eliminating the store loyalty cards from our wallets and the car keys from our pockets.

Another entirely natural target, even in the days when iPhones and iPod touches held just a few gigabytes, has been the humble flash drive, and File Magic aims to make it obsolete.

SpashData’s $2.99 (at the time of writing) File Magic product consists of an iPhone app which runs on iPhone OS 2.1 and up (including the iPod Touch) and a desktop companion which is supported on Windows XP and Vista and Mac OS X 10.4.11 and up. It’s easy to add, manage, and delete files through the desktop application and I had no connectivity issues during my two-week trial of File Magic.

While the desktop companion does make managing files from your home computer relatively painless, it puts some distance between File Magic and other forms of portable storage. Flash drives, portable hard disk drives, and even floppy disks all work on modern operating systems with no drivers or add-ons. File Magic does not, and if I want to quickly dump a file or two onto a friend’s computer, I do not want to spend time downloading and installing software, and I doubt that my friend (or the local librarian or school administrator) would take kindly to the idea either.

Other iPhone file managers don’t have this limitation and offer FTP, WebDAV, or web browser-based access to files. For me, WebDAV and plain HTTP are the perfect combination: I can mount the phone in the Finder for bulk uploading and file management, or load it in a browser to quickly upload or download a file or two. And, you know what? Aside from being noticeably slower than a flash drive, that model works. But File Magic can’t do it.

File Magic has other quirks. It organizes files into categories: documents, music, video, images, email, others, and folders. I can’t find much of a point to this, as it puts an extra tap between me and my files. I can make my own folders, and if I don’t it probably means that I’m happy with all my files in one big list, just like every other storage medium. File Magic also has a splash screen, which abuses the iPhone OS’s loading image feature intended only to display a minimal rendering of the application while it’s starting up. The interface is confusing, glitchy, and outright broken in places, but does get the job done if you’re willing to look past the bugs.

file magic sharing App Store Review: File Magic

There are some features that makes this app stand out from others in its domain. In addition to transferring files to and from computers, File Magic can transfer between devices running the app. I wasn’t able to test out this feature. It can email your files too, and while this feature could use a lot of polish (the interface for composing messages is rough and separate emails are sent for every file), it works just fine.

file magic import and mail App Store Review: File Magic

File Magic also includes a couple of features which are entirely unrelated to its main purpose but could be useful. There’s an “Import Address Book” button in the desktop application that dumps the iPhone’s contacts to a CSV file. You can compose emails in a minimal interface and transfer them to the device for later sending. The emails can’t be edited and disappear from File Magic the first time they’re used (even when you don’t send them), so as it stands the drafts folder on an IMAP or Exchange account is far better suited to holding half-finished emails.

In the end, it’s a solid choice for toting your data around. I’ll probably stick with Air Sharing — it’s more polished and doesn’t require (or even have) an application running on my desktop — but File Magic offers many more features, and a lower price. That alone might give it the edge, for some.

Disclaimer: We received a review copy of File Magic which inspired and was used in the writing of this article.



In App Purchases for all

15 10 2009

free in app In App Purchases for all

In a somewhat-unexpected-yet-not-entirely-surprising turn of events, Apple announced to developers today that in-app purchases are available to free applications.

At WWDC this year, Scott Forstall defended restricting In App Purchases to paid applications (costing a minimum of 99¢).

…to keep it simple, when a consumer sees a free application, free apps remain free. You won’t be asked ever to buy something inside that free application.

Because of that, developers who wanted to offer free, feature-limited lite versions of their applications had to publish it and the full version as separate apps, and some previously-free apps, including the hugely-successful Tap Tap Revenge, gained 99¢ price tags to support add-ons unlocked through In App Purchase.

All that’s missing now are paid updates.



The Roundup: Week of October 9th, 2009

9 10 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of October 9th, 2009

This week I’m talking about Android is expanding, Mac users (not) switching, and Facebook changing their layout. Take a look, after the jump.

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The Roundup: Week of October 2nd, 2009

2 10 2009

Happy October everyone! And welcome, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of October 2nd, 2009

This week I’m talking about Google Docs becoming more student friendly, new Mac Mini’s possibly on the way, and a Gmail user getting kicked out of their account (temporarily), for no good reason. Take a look, after the jump.

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The Roundup: Week of September 25th, 2009

25 09 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of September 25th, 2009

This week I’m talking about MSS on your iPhone (Finally!), Pushing your Gmail to your iPhone for free, and watching Hulu with your friends, virtually. Take a look, after the jump.

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The Return Of Gizmodo Gallery!!!

23 09 2009

That’s right, people, the 2009 Gizmodo Gallery is here! As I’m sure you have read, it’s bigger and better! Guess who got to go to the media day today?! That’s right, The iLife!

DSC 4671 Gadget wall 1024x685 The Return Of Gizmodo Gallery!!!
Take a look after the jump, and get a sneak peek at whats inside.
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The Roundup: Week of September 11th, 2009

11 09 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of September 11th, 2009

This week I’m talking about what happened at Apple’s iPod Keynote, Palm’s new “Pixi” and Bit.ly getting a “Jump” on the competition. Take a look, after the jump.

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The Roundup: Week of September 4th, 2009

4 09 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of September 4th, 2009

This week I’m talking about your new Snow Leopard upgrade is actually giving you a “Flash” downgrade, Apple says it’s officially time to “Rock and Roll”, and Gmail; well…, Gmail went down. Take a look, after the jump.

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The Roundup: Week of August 21st, 2009

21 08 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of August 21st, 2009

This week I’m talking about iTunes 9’s possible new features, TomTom’s iPhone GPS kit, and a new Wikipedia App for the iPhone. Take a look, after the jump.

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The Roundup: Week of August 14th, 2009

14 08 2009

Welcome back everyone, to another edition of “The Roundup”!

theilife roundup 300x212 The Roundup: Week of August 14th, 2009

This week I’m talking about Google getting “Caffeinated”, Apple’s next event, and Facebook acquiring a new “Friend”. Take a look, after the jump.

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