Newer, Smaller iPod Shuffle

11 03 2009

shufflekey

New to the list of Apple’s recent product revisions is the now smaller $79.00 iPod Shuffle. They sport 4 GB storage in a 1.8″ x 0.7″ x 0.3″ housing weighing less than an ounce. It can play for about 10 hours from a full charge, and as always is compatible with Mac and PC through iTunes.

Apple quietly updated the iPod Shuffle today, closing the online store early in the morning and reopening it with the new iPod. The iPod Shuffle is much like the his older cousins, small, sleek, and uses a clip to hold on to whatever you want. The Shuffle comes only in two colors, silver and black aluminum, and the clip is made of shiny stainless steel.

The major feature Apple is pushing for this new iPod Shuffle is VoiceOver, which can tell you the song you are playing (without interrupting the song), recite playlists you have loaded onto it, and warn you when your battery is low. This is a great improvement over the old shuffle, where you were stuck with one playlist, and there was no way to find out what song you were listening to. However, the computerized voice may get on your nerves if you are sensitive to it.

Lastly, when you buy the shuffle, you are stuck with Apple’s earbuds. They have removed buttons from the actual device, and have placed them on the right side earphone cord. Although this is handy, if you don’t like Apple’s earbuds, there is nothing you can do about it until an adapter comes out, and that adapter will be a separate purchase. Not to mention the controls you will have to memorize a combination of controls just to use it, take a look:

shufflecontrol

Pros: VoiceOver, Smaller, Long Battery Life, Very Nice Look

Cons: Proprietary Headphones, unknown Adapter price-tag, VoiceOver voice can be irritating, only 2 bland colors (black and silver)

If you plan on buying an iPod, the Shuffle is the cheapest and does music like all the other iPods. You lose out on the screen and video that the 8GB $149.00 iPod Nano would give you, though if you only want the music in a small package, Apple has the answer in a fashionable package.



Apple Releases Revised MacBook, MacBook Pro and MacBook Air Models

20 10 2008

Writer Geoffery Kaicher explores the latest notebook offerings from Apple.

Next Generation of Notebooks

Last week, Apple released their new MacBook’s and MacBook Pro’s. Both notebooks feature a number of new innovations including aluminum cases, faster processors, better graphics cards and an all glass multi-touch pad that has no dedicated button. Along with the MacBook and MacBook Pro, the MacBook Air was given a small speed bump. The MacBook Air now has a 1.6 GHz Intel Core 2 Duo processor upgradable to 1.86 GHz. It was also given a new NVIDIA GeForce 9400M graphics card.

The MacBook went through the most drastic change going from the plastic white or black case to a new aluminum case with a black, glass screen which resembles the screen from the iMac. The aluminum case comes from a single block of aluminum machined to perfection. Even the sleep indicator was taken in to account being carved by a CNC to thin the metal before a laser make small perforations to allow the LED Light to shine through.

While the MacBook and MacBook Pro look similar with the exception of screen size, slightly different port configuration and the tags on the bottom of the screen, their tech specs make them seem like there is no relation. The MacBook comes in one size, 13.3″, but has two options of processor power. With the new computer, you are given the option of a 2.0 or 2.4 GHz Intel Core 2 Duo processor. The 2.0 GHz comes with the option of upgrading to a 250GB HD, 320GB HD or a 128GB SSDfrom a 160GB HDD wheres as the 2.4 GHZ comes standard with a 250GB HD with the option to upgrade. Both options come with 2GB (Two 1GB SO-DIMMS) of SDRAM but can support up to 4GB. The new graphics support is a NVIDIA 9400M graphics processor 256MB of DDR3 SDRAM. As usual it still comes with an iSight, Bluetooth, and 802.11n Wi-Fi.

The MacBook Pro, as usual, is similar same, but faster. The redesigned Pro again only comes in one size, 15.4″ (17″ apparently will follow eventually) with two processor speeds. The options are a 2.4 GHz or 2.53 GHz Intel Core 2 Duo upgradable to 2.8GHz. The 2.4 GHz model comes standard with 2GB of SDRAM, 250GB HD, and a NVIDIA 9400M 256 MB or 9600M 256MB. The 2.53 GHz model comes with 4GB of SDRAM, 320GB HD, and a NVIDIA 9400M 512MB or 9600M 512MB. Both can hold up to 4GB of SDRAM and have an option of a 128GB SSD. And as before, they both still come with an iSight, Bluetooth, and 802.11n Wi-Fi.

The new models have been given a complete makeover both internally and externally. While the MacBook has been given the biggest makeover going from the plastic casing, both have been given a refined look. But in case you decide you don’t like the new laptops, Apple still offers the old 17″ MacBook Pro model and 13″ MacBook model.

Editors note: Commenting on this article does not make you eligible for theiLife birthday celebration raffle.



Willowbrook Mall New Jersey Apple Store Grand Opening!

8 09 2008

Apple has sent out emails to customers in the area of the new Willowbrook Mall Apple Store with the Grand Opening date.

Apple just sent out an email officially announcing the opening of the Willowbrook Apple Store:

“Come to the new Apple Store, Willowbrook, and bring your curiosity. It’s the place to test-drive any Mac or iPod, experience iPhone, and catch free workshops to learn all the latest tips and tricks. When you get there, find our Concierge in the orange shirt. The Concierge is your guide to everything from checking in for an appointment to instant checkout. And if you’re one of the first 1000 visitors, you’ll get a free Apple T-Shirt.”

Stay with theiLife for continuing coverage of the opening of the new Apple Store.



The iPhone 3G Shortage: How to get a hold of your iPhone quicker and more efficiently

29 07 2008

Since it’s July 11th premier, the iPhone 3G has become a difficult phone to get a hold of. Here are a few tips on tracking down your new iPhone.

The 3G iPhone is in high demand this summer. Lines outside Apple Stores of seven or more hours have become commonplace. Seeing entire states selling out of iPhones for days at a time isn’t uncommon. AT&T stores seem to get shipments least often, and generally flagship stores will have some models in stock, but accompanied with a long line outside. Even Apple is having trouble keeping phones on their shelves. Last week, Apple announced all stores were going to open at 8AM and have more employees helping in anticipation of iPhone 3G sales.

On apple.com/retail:

“Your favorite Apple Retail Store is making it easier and more convenient to purchase an iPhone 3G. All stores will now open at 8:00 a.m. every day but Sunday and, to accommodate demand, we’re adding staff to help you get up and running as quickly as possible.”

Like last year and with the MacBook Air, Apple has added a Store Availability Checker to their retail website which is updated at 9PM. Many sites have attempted to tap into this service, which isn’t available during the day, to provide updated iPhone availability. Apple has since changed the backend so these sites can no longer use the checker during the day. You can view the official one here (after 9PM).

Among the most effective ways to find stock at any given time is to call. Visit Apple.com/retail to find a few Apple Store phone numbers near you and start calling. This process might require some time, and you might have to call several over the course of one day and week.

Recently, Apple has also setup a “raincheck” program, where if you lineup for an iPhone, you can set aside a 3G iPhone and return later in the day to finish the activation process when convenient. Generally you have until 6PM to pickup your new device.

Finally, among the most important things to do before you go out to purchase your new iPhone is to become iReady (PDF).

To purchase and activate iPhone 3G, you need the following:

Credit card (In Your Name)
Social security number (In Your Name)
Valid, government-issued photo ID (In Your Name) [Must be 18 and older]
Your current wireless account number and password or PIN (if you’re new to AT&T)

And if these steps are too much for you, the simple answer is to wait. As the holiday season draws closer, and the device is on the market longer, production will ramp up and Apple may be able to handle the heavy demand better. If you have any additional tips or suggestions, feel free to drop us a comment below or contact us.



We’re In The News!!

10 07 2008

So while the writers at theiLife.com have been patiently waiting for the release of the 3G iPhone outside the 5th Avenue Apple Store in New York City; we have had the pleasure of being interviewed by many other blogs, papers, radio stations, as well as various other media outlets. Here is an up to the minute list of all the published interviews with various publications:

Kyle Being Interviewed By WCBS 880 Radio!

Interview by Fortune!

Store Line Check by Racked. We’re the site that’s liveblogging!

Matt R. and Geoff K., were quoted by the New York Sun.

Matt Dodd was featured in an interview with NBC 4.

NYPost.com video featured a number of iLife writers!

We are seen a number of times in this Fox 5 video!

Matt Dodd was featured in an article in Information Week.

Geoff K. was quoted in Bloomberg News.

We’ve on CNN Money.

We’ve been video posted on NPR.

The article on MacLife about waiting on the line is up here.

Matt Dodd and various other bloggers were featured on the 10 o’clock Channel 11 news here.

CBS used Matt Dodd’s new iPhone in this segment.

Apple has posted an image of theiLife crew activating their new phone in the store!

We were told we have appeared on multiple TV news channels such as CW11, CBS, NBC, and more as well as WCBS 880 Radio and Fox News Radio.



In Line at the Fifth Avenue NYC Apple Store – Live Coverage of the iPhone 3G Launch [Liveblog]

10 07 2008

Three members from theiLife.com crew have taken position at the 5th Avenue Apple Store in New York City. We are the third group in line for the iPhone 3G, which goes on sale tomorrow morning.

Other groups represented in the line as of now include a organic farming activist group, and another man holding a spot for a friend. The number of media outlets attending the event is more than a little disproportionate in comparison to the number of people on line. So far MacLife, NY 1, Reuters and a Japanese national station have covered the event, with varying levels in interest. The unknown Japanese seemed most interested in whether we had ever heard of the term “iPhoner”, while Reuters wanted to know why we were waiting in line for an iPhone rather than a Blackberry.

Things here have been fairly calm so far, except for the random pedestrians who stop and ask questions. The first group has however been approached by what appeared to be a combination of Apple security and NYPD reps who asked them to take some of their signs down. Naturally, that request was denied pending a written order.

We will be doing a liveblog of events below from the line:

7:55AM EST: We have taken the third group position in line on 5th Avenue.
1:31PM EST: Still holding the last position in the line; we have seen more media interviews than people on this entire line. We are going out to eat lunch soon!
2:33PM EST: After leaving the bathroom of the Apple Store, we ran into a pallet jack carting in a shipment of boxes labeled 3G iPhone. See gallery after the jump for picture.
4:14PM EST: Apple has just given us all black umbrellas with a white Apple logo on them! They have been going around the line insuring that we are all iReady. Greg Packard, the guy who was first online last year stopped by to say hello, and we are currently uploading the interview with him. More coming soon!
4:34PM EST: Just posted the Greg Packard Interview below.
5:45PM EST: Matt Dodd just had an interview with Leo Laporte from TWiT and the servers are seeing heavy traffic. Foot traffic on the street is heavily increasing as the day is ending here in New York City. More media coming soon!!
8:05PM EST: The sun is setting on a beautiful day here in New York. We are working on finding a spot to eat dinner!
10:05PM EST: Scaffolding is going up by the cube, it looks like it is getting a bath!
10:35PM EST: Workers are downstairs (in the Apple Store) grouting the cracks between the tiles.

Photo gallery and videos after the jump! Read more…



iPhone 3G to launch at 8AM, Apple Store Goes Down and MobileMe Officially Launches Wednesday 7/9!

8 07 2008

Late this evening, visitors to the Apple Online Store were met with the typical “We’ll Be Back Soon” message.

Additionally this evening, Apple has posted a message on the dotMac service section for current dotMac subscribers reading:

“MobileMe Launch
7/9/2008, 6pm-12am PT

As part of the MobileMe launch, www.mac.com will be taken offline at 6pm PT on Wednesday, July 9th.

Members will be unable to access www.mac.com or any .Mac services during this time with the exception of .Mac Mail accessed via a desktop application, iPhone, or iPod touch.

MobileMe will be available as soon as possible during this maintenance window.”

It is unknown if these two events have anything in common, as the online Apple Store always goes down prior to new product announcements but does periodically go down for maintenance. Finally, Apple today has confirmed an 8AM launch time for the iPhone 3G in its own retail stores. On the apple.com/retail page, “iPhone 3G July 11th” graphics have been updated to “iPhone 3G July 11 at 8AM”. The 8AM launch time reflects the AT&T store official launch time which was revealed earlier last week. Stay tuned to theiLife for continuing coverage of MobileMe and the iPhone 3G launch later this week.



Two Willowbrook Malls, Two New Apple Stores, Two Different States

3 06 2008

This weekend, the new Willowbrook Mall Apple Store will be opening. That is- the Willowbrook Mall located in Houston, Texas.

Willowbrook-Mall-Apple-Store-Grand-Opening

Today Apple announced the grand opening date of the Willowbrook Mall for June 7th at 10AM. Located in Houston, Texas; the Willowbrook Mall is host to over 160 stores and services in over 1.53 million square feet of retail space. The latest store joins two other existing Apple Stores in Houston, the Memorial City Store and the Galleria Store. The Willowbrook store is located near Dillards and JC Penney. For directions, store schedule and more information, check out the stores website.

Address:
2000 Willowbrook Dr
Houston, TX 77070
(281) 571-4400

Willowbrook Mall Map New Apple Store Texas

Store Hours:
Mon – Fri: 10:00 a.m. to 9:00 p.m.
Sat: 10:00 a.m. to 9:00 p.m.
Sun: 11:00 a.m. to 7:00 p.m.

What is interesting about the location of this new Apple Store is that there is another Willowbrook Mall, located in New Jersey, with an Apple Store scheduled to open in it this fall. While details are still light, you can read more about the Wayne, New Jersey Apple Store also in Willowbrook Mall here.

If you are located near this new Apple Store, or know someone who is, theiLife is looking for someone to take pictures or video of the store and even liveblog from the grand opening. Please contact us if you are interested.



Anonymous Content Production to Create Advertisement Campaign for Unknown Product

29 05 2008

The closing of the Fifth Avenue Apple Store on Thursday may mark the beginning of a new advertising campaign for an as of yet unknown product. Equipment being brought into the store as well as other reports indicates that film production company Anonymous Content will be producing the advertisement.

AppleInsider reports that director David Fincher, listed as a featured director on Anonymous’s website is tied to the project. Fincher is best known as the director of Fight Club, but is also a popular producer of commercials, including the Gears of War trailer, “Mad World”, and has done work for HP and AT&T. The only other times that the Fifth Avenue Apple Store has been closed were for major product launches, and the only advertisements filmed at Apple store were filmed at this location, for, fittingly enough, the iPhone.

The majority of Apple’s marketing campaigns, including the well received Get a Mac campaign, have been produced by TBWA\Media Arts Labs. However, Apple has in the past used other firms, or allowed third parties to advertise joint product launches using their own ad firms. Anonymous Content fits the bill for this kind of campaign, having produced commercials for a wide variety of corporations, the most relevant being AT&T and Intel. It is rumored that Apple is filming a commercial for the upcoming 3G iPhone. The reasoning behind filming at the Fifth Avenue retail store is still unknown, as an Apple Store could easily be replicated in a studio. The lighting equipment outside indicates that emphasis may be on the 32 foot cube outside the store. More details to come soon!



Apple Store Boston – Boylston Street: Video

18 05 2008

When Daniel DeSilva from Connecticut visited the new Boylston Street Apple Store in Boston yesterday, he was kind enough to take footage for theiLife.com and a share it with us. I have put compiled this video from the footage he gave me.

iPod (7 MB)

High Quality (17 MB)

YouTube

This video is a brief overview of the new Apple Store. If you would like to read more about the store; you can check out the other coverage from theiLife:

Summary of Grand Opening
Photo Gallery of Opening
Liveblog from Opening

Music featured in the video is Song 2 by Blur.