Today Apple has launched this years “Buy a Mac, Get a Free iPod” back to school promotion.

As rumored by both MacRumors and AppleInsider yesterday; Apple launched the promotion early this morning.

To qualify for the deal, students must purchase a MacBook, MacBook Pro, MacBook Air, iMac, or Mac Pro and either an iPod Touch or a 8GB iPod nano before September 15th 2008 to receive a rebate for the iPod. All products much be purchased from Apple either online, in an Apple Retail Store or at an Apple Authorized Campus Store. Any student accepted into or currently attending college and any employee of a public or private K-12 institution or higher education facility are eligible for the promotion.

Last year, the deal only offered a 200 dollar credit towards any new iPod (at the time, a free 4GB iPod nano), however this years deal offers a $300 discount which equates to an 8GB iPod Touch. Students can also opt for a 8GB iPod nano if they desire.

As reported by Morgan Stanley earlier this year, almost 40 percent of all college students are planning to purchase a Mac as their next computer. Apple currently holds a 15 percent market share in the student demographic.

The iLife staff notes that writers Matt Dodd, Matthew Rosenhein and Dan Spiers plan to purchase MacBook Pros under this new deal for college next year. Sidney San Martin and Matt Hamilton, both college students, already own Apple laptops and took advantage of last years deal.

–Matt Dodd